Work hard play hard with Microsoft Mouse Mischief

July 22, 2010 15:24 by bgauth

Besides Microsoft Hohm and Microsoft Tag, I also work on a great project for schools called: Microsoft Mouse Mischief.

For some time now, Microsoft has been involved in an ongoing dialogue with teachers, school administrators and students to explore how they can best enhance learning experiences. They discovered, regardless of geographic location, that students are excited about the use of technology in the classroom, and engagement and participation increases with improved access to education technology.

A common challenge Microsoft heard from teachers was that in many classrooms—especially ones without the budget to support technology access for every student—many students didn’t have the opportunity to engage directly with technology.  Additionally, they learned that many teachers already used and love PowerPoint, but using it by itself as a presentation tool limited interactivity and collaboration.  A solution was needed to turn students from passive observers to active participants.

Last April, Microsoft announced the official release of Mouse Mischief—a solution that lets teachers create interactive presentations making classroom learning more engaging.   Mouse Mischief integrates with PowerPoint 2010 and 2007, allowing teachers to create multiple-choice, matching and drawing question slides that students, each with their own computer mouse, can answer on a shared screen.   You can watch a video demo here that explains more about how it works.

Microsoft originally created and piloted Mouse Mischief as a Microsoft Research project examining how to make technology more relevant in the classroom.  Pleasantly surprised by the initial response, teachers using the product had told Microsoft that student engagement and overall participation had gone up significantly.  In fact, it was so well received by students that in some classrooms, teachers took a student’s mouse—and ability to participate in Mouse Mischief lessons—away as punishment for bad behavior.  Considering this enthusiasm, Microsoft decided to build out Mouse Mischief as a more formal technology solution to be available to classrooms everywhere.

The ubiquity and low cost of mice as a common peripheral makes Mouse Mischief a cost-effective solution, especially given tight classroom budgets. And with Mouse Mischief, there’s no need for teachers to learn a new application – the seamless PowerPoint integration lets teachers make their content interactive quickly and painlessly.

Watching Mouse Mischief being used by a classroom full of students reveals other, unexpected benefits—for example, the ability to draw in shy or non-participative children.  In one school, a student who typically never raised his hand or participated, turned around 180 degrees and became one of the class’ biggest contributors after using Mouse Mischief. Getting all students to participate every time helps teachers have better visibility into the progress and comprehension of their class so they can adjust lessons on the spot.

Finally, one of the most exciting aspects of Mouse Mischief is the opportunity for educators to upload and share their own Mouse Mischief templates and curriculum.   Through the Multiple-Mouse community page they have created on Office.com, teachers can easily distribute and explore Mouse Mischief presentations.  This has the potential to empower a global social network of sharing and learning encompassing educators around the world, helping teachers find road-tested best practices to integrate into their curriculum.

If you want to learn more, just check out their Newsroom at the Microsoft News Center, Mouse Mischief on Twitter, and much more at the Mouse Mischief website.

Follow the Mischief
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Microsoft Tag no longer in Beta and 1 billion Tag printed

May 27, 2010 04:31 by bgauth

What a week! It’s great to be a Micrsoftee in the SBG group: Startup Business Group.

After launching a major update for Microsoft Hohm yesterday announcing an energy score for every single home in the country, today, it’s about Microsoft Tag.

Microsoft Tag is officially coming out of beta with 1 billion Tag out there, check out where you can find a Microsoft Tag:

 

Coming out of beta we’ve updated our website, the Tag Campaign Manager and improved our Tag Reader clients and also introduced some cool new features that will enhance customers’ ability to create, execute and track creative Tag campaigns:

  • A device ID feature will allow marketers to deliver a more personalized consumer experience across multiple Tags. For example, consumers can now receive customized content, such as a coupon or other offer from a retail outlet, based on Tags they’ve previously scanned
  • A new .tag file format will make it easier to print and manage a large number of different Tags as part of a broad campaign deployment. Developers of professional printing programs can now generate the Tag graphic on the fly as part of their solution
  • Tag has always been available worldwide and has been distributed and deployed globally. We have added localization in five new languages which include: French, Spanish, Turkish, Simplified Chinese, Italian
  • And finally, we will be introducing a beta Heat Map feature in the next few days, available in the Tag Campaign Manager, that will help companies better measure Tag usage by location and make more informed decisions about their Tag campaigns and overall marketing spend

You can find more about how to implement these features and more over at the Microsoft Tag website.

Try it right now, download the new Microsoft Tag reader on your phone by going on http://gettag.mobi/ and scan this Tag:

Benjamin Gauthey Business Card with Microsoft Tag

If you have any feedback, feel free to reach us on our Facebook Fan Page or on Twitter


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TOP energy efficiency states across the United States

May 26, 2010 10:11 by bgauth

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Web 2.0 Expo SF 2010 - Notes and thoughts

May 9, 2010 12:44 by bgauth

Back from the Web 2.0 Expo Sf 2010 based in San Francisco, you’ll find below a couple of notes from the sessions but also some take away, quotes and top podcasts.

 

Take away:

  • Startup Release rhythm is 1 week (Farmville / Dropbox / Facebook / Twitter / Google / …….., specs writing is the old model)
  • Everything start with a great product, better your product is, less money you’ll spend in Marketing including PR / Advertising!
  • One has become many! Turn your users to advocates(invite your friends, “sent from my iPhone”, get extra points…)
  • You make a product for your audience not for your ego

 

Favorite quotes:

  • “Even if you are smarted than me, if I update my product every week and you every month, you dead! – Eric Ries
  • “Failure is a great quality equalizer” from Eric Ries who spent 6/7 months focusing on code quality and features instead of building a product that people wanted
  • “Every time you improve your product experience by 10%, you increase by 50% your loyal users” - Drew Houston (Dropbox)

Must see podcast from the Expo:

Notes from sessions:

 

SEO: From Soup to Nuts Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (Covario), Jessie Stricchiola (Alchemist Media, Inc.)
From Zero to One Million Users Drew Houston (Dropbox), Adam Smith (Xobni)
  • Saturate your community
  • Media Resonance
    • Have a great product
    • Invite People
    • Share with your friends
    • Books: “Inbound Marketing”
    • Every time you make your product experience 10% easier, you increase by 50% your loyal users
    • Start simple and add feature after gathering feedback
    • Email to get people back
    • Usertesting.com to come to test your website
    • Make people to give feedback via survey, rating system
    • Make your product turns users to Evangelists
      • “Sent from my iPad” every time someone send an email from their iPad
      • Social game – Invite friends to make more points
      • Share with my friends on FB, Twitter….
  • SEM is good on an ongoing base
  • Search impact the whole business funnel

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Blogging less! Yes for Social networks…

February 5, 2010 04:11 by bgauth

Blogging less! Why? Spending more and more time on social networks like Twitter and Facebook and others social networks to share my updates and interesting news. I’ve found these mediums a much better and efficient way to share news across my networks and also a better way to read those.

 

Below I’ve created a Microsoft Tag that will redirect you to my Facebook Page. How to use it? Grab your phone, go on gettag.mobi, download the Microsoft Tag application of your phone (iPhone, BB, WinMo…) and snap the Tag:

Benjamin Gauthey, Microsoft tag

If you want to create your own Microsoft Tag, it will literally take you 2 minutes using PowerPoint, watch the podcast to make your own.

Below a example of Microsoft custom Tag to check-in on Foursquare, this one will check-in you in the Foursquare HQ, NYC.

Foursquare Microsoft Tag

Please share your creations on the Microsoft Tag community.


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Announcing Freudit.com, the place to share and interpret your dreams!

November 15, 2009 23:59 by bgauth

 

Freudit.com, share and interpret your dreams!

 

It's been a while since my last post. Busy working and practicing Kitesurfing :)

That's it? Actually, no! I've been working with 3 friends on an idea that today is taking life! Freudit.com, a place to share and interpret your dreams! 

Dreams have been called names, ranging from "the royal road to the unconscious" (Freud), to " a royal case of indigestion!" (anonymous).

The average person has about 3 to 5 dreams per night, some up to 7 dreams in one night. During a full 8-hour sleep, roughly 2 hours are spent dreaming...

Freudit is a "social dreamscape"- a community, and social network where our "waking sleep" gets to enjoy a "second life", through the " insightful", and sometimes " hilarious" interpretation of fellow dreamers.

Freudit offers us the potential to go sheep-riding into our internal landscapes... We "are" what we think...what if we "become" what we dream?

For all those who love puzzles, enjoy a fun ride, and wouldn't mind digging "on-line" for some " off-line" answers, Freudit is the answer!


Freudit's Dream Team

Follow us on Twitter:@freudit

Become a Facebook fan here

Write us: info@freudit.com


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SF Earthquake through Twitter

March 30, 2009 05:04 by bgauth

At San Francisco for the Web 2.0 Expo, I’m working from the SF Microsoft Office today. 10 minutes ago, a colleague came and asked:

Did you feel it? –

Feel what? -

Earthquake!!! -

I just had my first Earthquake experience  ….but didn’t feel it. By curiosity, I did a quick search on Twitter and as you can see people have noticed!

earthquake twitter

http://quake.wr.usgs.gov/waveforms/wavesshk/nc40234037.rsec0.html


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