Back from the Web 2.0 Expo Sf 2010 based in San Francisco, you’ll find below a couple of notes from the sessions but also some take away, quotes and top podcasts.

Take away:

• Startup Release rhythm is 1 week (Farmville / Dropbox / Facebook / Twitter / Google / …….., specs writing is the old model)
• Everything start with a great product, better your product is, less money you’ll spend in Marketing including PR / Advertising!
• One has become many! Turn your users to advocates(invite your friends, “sent from my iPhone”, get extra points…)
• You make a product for your audience not for your ego

Favorite quotes:

• “Even if you are smarted than me, if I update my product every week and you every month, you dead! – Eric Ries
• “Failure is a great quality equalizer” from Eric Ries who spent 6/7 months focusing on code quality and features instead of building a product that people wanted
• “Every time you improve your product experience by 10%, you increase by 50% your loyal users” - Drew Houston (Dropbox)

Must see podcast from the Expo:

• Web 2.0 Expo SF 2010: Eric Ries, "The Lean Startup: Innovation Through Experimentation. ..."
• Web 2.0 Expo SF 2010: Tim O'Reilly, "State of the Internet
• Web 2.0 Expo SF 2010: June Cohen, "Ideas Worth Spreading:

Notes from sessions:

SEO: From Soup to Nuts Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (Covario), Jessie Stricchiola (Alchemist Media, Inc.)

• Overall
• Use SEO browser to review your site and redirects: http://www.seo-browser.com/index.php?actionType=advanced&saveURL=true
• Use site explorer tools: http://www.seomoz.org/seo-toolbar  and http://www.opensiteexplorer.org/
• Important to use the right keywords / Phrases in Anchor text. Failed example with Bush : http://searchengineland.com/google-kills-bushs-miserable-failure-search-other-google-bombs-10363
• Better to have 10 links from different sites than 1000000 from 1 site
• The art of SEO
• When building website, use consumer keywords vs industry keywords. Use Search traffic keyword tools to measure search volume:.
• E.g: more search on “digital cameras” than “digital camera”
• Others tools:
• World tracker: http://www.wordtracker.com/
• Keyword discovery: http://www.keyworddiscovery.com/
• Suggestion tool: http://tools.seobook.com/general/keyword-information/
• Trends: http://www.google.com/trends
• Insights for Search: http://google.com/insights/search/
• Quintura : http://quintura.com/
• Link Strategy:
• 1. Manual requests
• Develop list of relevant websites
• Research contact
• Contact!
• 2. Competitive Research
• 3. Distribute cool tools such as Widget
• 4. Link bail and viral Campaign
• 5. Content and Data syndication
• 6. Link reclamation
• Command lines in Search Engines:
• Linkdomain: hulu.com –site:hulu.com
• Check site: http://www.seomoz.org/
• Social Media to leverage:
• Wikipedia: create a page for your business – Remember that you need to build credibility to keep content or find a top wiki user to get credit to your page otherwise your content won’t last
• Digg: Engage top Diggers to post your links and make the home page
• Youtube: Work on your title, description, Tags and add your links!
• Facebook fan pages: Indexed by Search engines, use it!
• Use Social Media Bookmarking  such as Delicious

From Zero to One Million Users Drew Houston (Dropbox), Adam Smith (Xobni)

• Saturate your community
• Media Resonance
• Have a great product
• Invite People
• Share with your friends
• Books: “Inbound Marketing”
• Every time you make your product experience 10% easier, you increase by 50% your loyal users
• Start simple and add feature after gathering feedback
• Email to get people back
• Usertesting.com to come to test your website
• Make people to give feedback via survey, rating system
• Make your product turns users to Evangelists
• “Sent from my iPad” every time someone send an email from their iPad
• Social game – Invite friends to make more points
• Share with my friends on FB, Twitter….
• SEM is good on an ongoing base
• Search impact the whole business funnel

Un rapide passage à la première de Mixblog qui avait lieu à la cantine ce soir. Une soirée très agréable avec de la place pour discuter et échanger avec une bonne bande de blogueurs! Egalement 3 tables rondes organisées sur divers sujets: Statuts des blogs, classement des blogs avec Wikio…. Je reviendrai…. Bravo aux organisateurs!

Tiens des têtes connues ;)

Êtes-vous un utilisateur de Twitter et un fan de Xbox Live? Si oui, twee60 est fait pour vous. Ce service va mettre à jour votre feed twitter avec vos changements de status relatifs au Xbox Live et ainsi tenir au courant vos amis lorsque vous êtes prêt pour une partie de Halo 3 :)

Toujours dans ma quête de la meilleur application Twitter pour Windows Mobile, j’ai testé Tiny Twitter. L’interface est relativement simple mais manque encore de raccourcis pour saisir directement un message sans passer par les sous menus et manque cruellement de réactivité…. Donc pour le moment, je vais rester sur la version mobile de Twitter en attendant de découvrir l’appli killer(en Silverlight maybe? ou encore quoi de mieux que développer son application à son idée….).

Et vous…. quelle application utilisée vous sur votre mobile pour Twitter?

En relation:

• Back from YulbiZ!
• Twitter as a two way social computer
• Seesmic et Twhirl…. S+S!

Post: Twitter: A two-way social computer?